Some of the work. This page exists for anyone who wants to dig a little deeper. A selection of projects across campaigns, brand identity, TV, digital and more. Some big, some small, make yourself at home.
Pride in London
Every year Pride in London changes its theme to reflect something real facing the LGBTQ+ community. The year we worked on it, research showed that over half of LGBTQ+ people in London had experienced hate crime in the previous year, a statistic most Londoners had no idea about.
We collected real experiences of hate, mapped them to the locations where they happened, and placed unbranded posters at each site. Then we flipped it. Real stories of LGBTQ+ love, contributed by the community and allies, were turned into illustrated posters by over 40 artists and placed across buses, shops, billboards and coffee cups across the city.
The Love Happens Here heart, inspired by a location pin, became the symbol of the campaign and led to a Google Map marking every story in its location. At its peak the hashtag was used three times every second, reaching 244 million people. Jeremy Corbyn and his shadow cabinet wore the pin in Parliament. Merchandise sold out. The campaign won at Creative Circle, Kinsale and British Arrows.
Santander
A long and varied relationship with one of the UK's largest banks, spanning brand identity, campaigns, design systems and more.
When Santander won the pitch to become TfL's official sponsor for the city's docking bike scheme, we gave the bikes a new name, identity, graphic design style and advertising guidelines, turning something previously known for Barclays blue into something distinctly Santander.
On the campaign side, the Keep On campaign achieved record sign-ups, making it the most successful Santander campaign since the launch of the 1|2|3 account.
When Santander acquired Abbey National and inherited hundreds of fragmented web pages, we built a unified design system adopted across multiple teams and agencies. And when the brief came to animate the iconic flame logo for the first time in its 33 year history, we worked with The Mill and DBGG to bring it to life across 2D, 3D and everything in between.
Not everything had to be big and serious though. One Christmas, we installed a fake ATM in a Santander branch with a button that said Push The Jenson Button. When unsuspecting customers did, Jenson Button himself popped out of the screen with a Christmas hamper and £100. Directed by Marcus Liversedge, it became Santander's most viewed video. Sometimes the simplest ideas are the ones people remember most.
During lockdown, we also created a campaign inviting Santander branch staff to have virtual cups of tea with isolated elderly customers, fronted by Ant and Dec. Small idea. Big heart.
Duchenne UK
Duchenne Muscular Dystrophy is a fatal muscle wasting disease affecting one in 3,600 boys. Duchenne UK needed to stand out in a crowded charity sector and drive donations toward finding a cure.
The insight was simple: living with Duchenne makes these boys anything but weak. We built the entire campaign around the idea of the World's Strongest Boys, and deliberately designed it to look like a sports brand rather than a charity.
The logo was inspired by a weightlifting bar. The typography was heavy. The photography was epic. Four sporting influencers created bespoke fitness classes. Protein shakers, gym t-shirts and tote bags sold out. Thousands of new donations came in. National press coverage followed. The design work was recognised at Creative Circle.