Founder Brands

For just over a year, I ran a design consultancy working with ambitious early-stage founders on brand and go-to-market. Fashion, sport, technology, payments and wellness.

  • Positioning and go-to-market strategy

  • Identity, tone of voice and visual language

  • Websites, apps, pitch decks and print

  • Shopfronts, signage, uniforms and billboards



My favourite moment was always the same: a founder standing outside their shop, or holding their first product, and it looked and sounded beyond what they'd had in their head before we started working together.