Rothschild & Co.

Walking into Rothschild & Co, I expected complexity. There are 4,600 people, several divisions and over 200 years of reputation.

What struck me more was the attention to detail. The firm cares about its history, about art and culture, and about presenting itself the right way every time, and that asks a lot of the creative work.

I lead the global in-house creative team, thirteen of us across creative direction, art direction, creative design, production design, photography, video and motion graphics.

We've just completed a global brand refresh, and I led it with the whole team. It's a fresh, modern look and feel that still nods to the firm's history and brings the whole brand together. It covers photography, video, art direction and graphic design, and it's rolling out now across web, brochures, social and LinkedIn.

Global Advisory doesn't look or sound like Wealth & Asset Management, and neither of them looks or sounds like Five Arrows, but they all still need to feel like one firm. The new brand lets them do both. There's a fixed core of assets, and flexible pieces that each division can make its own.

Day to day, the work runs from shooting and editing video to designing LinkedIn posts, deal announcements, brochure creation, collateral updates and event material, and we're judged on all of it: how creative it is, how fast we turn it round, how efficient we are and how good it looks. The bit I care about most is the detail. Whoever picks up a brochure or scrolls past a post should be able to tell that someone took care over it.