Strengthening the growing holiday brand, Lovat Parks.
When I joined Lovat Parks, the brand had been running for a couple of years, but it didn’t have a clear identity.
Photography was all stock. Videos were unpolished. Social channels were inconsistent.
The parks themselves weren’t presented with intention. Everything felt tactical, reactive, focused on short-term sales.
The founder’s pioneering mission wasn’t fully expressed. The team lacked space and confidence to push beyond basic execution.
I worked closely with the founder and the CMO to shape the brand from the inside out.
We defined how it should look, sound, and feel.
We commissioned exciting photographers and videographers to showcase the parks.
We developed a consistent social tone.
We redesigned experiences across the parks, marketing, and digital touchpoints.
Every piece of work had a purpose. It wasn’t about being busy. It was about making every interaction memorable.
Day to day, I led a small but high-performing team: a designer, a copywriter, and a social lead. We experimented constantly. If we weren’t sure an idea would work, we let the audience decide.
We tested, learned, and iterated.
I focused on understanding what moved people, what made them care. And translated that into clear, thoughtful creative.
Over time, the creative work became more confident and cohesive. The team grew into its own voice. The business responded positively. We improved every touchpoint.
Witty and charming signage at the parks. Streamlined booking. Ads that made people stop and think.
By the time I left, photography, video, and social assets were in a strong state, ready for the years ahead. The team had the confidence and systems to keep the brand evolving.
I’m proud of the holistic approach we created.
Every detail and every touchpoint mattered.
The business gained more clarity, confidence, and the ability to try new things.
The lessons I carried forward are countless.
The importance of storytelling. The small details that make a massive difference. And the constant drive to improve the experience for every customer.
