I started out in boutique design agencies and worked my way up to WCRS and Huge. Over twelve years I worked across most sectors: food and drink, fast-moving consumer goods, luxury, automotive and high street finance.
That meant global brands. I designed global websites, including one for Knorr, and worked across a range of Unilever brands. It also meant TV, radio, social and big integrated campaigns for names like Santander, E.ON, Green Flag, Now TV, Privilege and 118 118.
The sector changes every time. The craft doesn't. It's typography, imagery and space, and how you use them to tell a story: how something flows on a page, how it reads, how it makes you feel. I've been doing that since day one.
Group art director and brand guardian for Santander UK
